Demand generation for companies that sell something complicated
This is the marketing an engineering company does: pages that answer the question somebody actually typed, tracking that survives a cookie banner, and a number at the end you can defend in a board meeting. No follower counts, no vanity dashboards.
What the work actually involves
Search and answer engines
Content written for the phrasing people use, structured so language models can quote it correctly.
Landing pages that convert
One page per intent, one measurable action, and enough traffic before we call a result a result.
Attribution you can trust
Consent-aware tracking wired to your CRM, so leads are counted once and traced to their source.
Paid channels, run cheaply
Small tests, hard stop-losses, and an honest verdict on which channel is not worth your money.
How we work
We start by reading, not by quoting
Before a number exists we go through the brief, the existing code and whatever is already in production. You get a written plan with dates and the risks named — usually within a week. If the honest answer is that you do not need us, you get that instead.
A small senior team with one owner
Two to five engineers, one lead who is accountable for the outcome and answers your messages. No account manager relaying questions, no rotating bench, no juniors learning on your budget.
Everything is yours from day one
Repositories, cloud accounts, domains and pipelines are in your name from the first commit, not handed over at the end. When the engagement stops, nothing stops working.
Questions clients ask first
How long before we see anything?+
Paid channels give a readable signal in two to four weeks. Search takes three to six months before it compounds, and anyone promising faster is describing an ad budget, not organic growth.
Do you guarantee positions or lead volume?+
No. We guarantee the work, the measurement and an honest read of the numbers. A guaranteed ranking is sold by people who control the ranking — nobody does, and pretending otherwise is how agencies survive their first year and not their third.
Can you work with our in-house marketer?+
That is usually the best arrangement. We take the technical half — site, tracking, structured data, page speed — and leave the part that needs to know your customers with the person who does.
Are you the engineer, not the client?
We staff this work partly from independent developers and studios verified on our own platform, and the same platform is how contractors outside the US invoice American clients and get paid.
How that worksOther things we do
Custom software development for companies in the US, Canada and the EU
Websites and SaaS products, built to be measured
Systems architecture and cloud infrastructure
AI agents and automated workflows that run in production
Putting AI inside a product that already has users
Tell us what you are building
A short description of the problem is enough to start. We reply with what we would do, what it would take, and what we would not touch.
Discuss a project