Services
Eleven practices, one contract. Six of them build the product; five bring in the demand and handle it. Most projects use two or three together, and we scope them as one piece of work rather than as separate invoices.
Custom software development
Web platforms, internal systems and mobile apps built to run in production for years, not to demo well once. We take the product from a written scope to a deployed system with monitoring, backups and a team that can hand it over.
- Web applications and SaaS platforms
- iOS, Android and cross-platform apps
- Internal tools, admin consoles and back offices
- Integrations with the systems you already run
Websites and SaaS products
Marketing sites, customer portals and subscription products, from the design system to the billing. Built so your own team can edit the content and read the numbers without opening a ticket with us.
- Design systems and page layouts that scale
- Content management your team actually uses
- Subscriptions, plans and billing flows
- Technical SEO, structured data and page speed budgets
Architecture and cloud
System design, cloud migration and the unglamorous work that decides whether a product survives its second year: boundaries, data flow, cost, observability and the ability to deploy on a Friday without holding your breath.
- Architecture review with findings ranked by severity and effort
- Cloud migration in steps that can be paused
- Data platforms, pipelines and reporting
- Reliability, monitoring and incident response
AI agents that do the work
Agents that act inside the systems where the work already happens: your ticketing, your catalogue, your back office. Every action that costs money passes a human first, every action is logged, and there is a kill switch.
- Integration with the tools the work already runs in
- Human review on every action with consequences
- Audit trail, rollback and a kill switch
- An evaluation set, so quality is measured rather than felt
AI features in an existing product
Retrieval over your own documents, assistants inside your product, classification and extraction. No replatforming: the feature lands in the stack you already run, with a fallback for the day the model is slow or gone.
- Retrieval over your documents, tickets or catalogue
- A provider layer, so one vendor cannot hold the product hostage
- Guardrails, refusals and escalation to a human
- Cost and latency budgets with per-request telemetry
Product design and interface
Interface design that survives contact with real data: empty states, error states, long names, slow networks and the screen nobody drew. Delivered as a design system your engineers can build from, not as a set of pictures.
- Product and interface design, mobile and desktop
- Design systems and component libraries
- Clickable prototypes before anything is built
- Brand basics: mark, palette, typography
AI sales agents for your website
An agent that answers a new enquiry in seconds, at three in the morning, in the language the visitor wrote in. It asks what your salesperson would ask, writes the answers into your CRM, and hands a warm lead to a person with the context already gathered.
- Trained on your own pages, price list and documents
- Qualification by your criteria, not a generic script
- Handover to a person with the conversation attached
- Connected to your CRM, your inbox and your messengers
CRM and ERP integration
One place where your site, your CRM, your agents and your accounting read the same stock, the same price list and the same contract terms. Read at the source rather than copied nightly, with access granted per system and per field and every call written down.
- One access layer for the site, the CRM and the agents
- Stock, price list and contract prices read at the source
- Permissions per system and per field, every call logged
- Two-way sync where it is safe, read-only where it is not
Sales automation and CRM
The plumbing between an enquiry and a signature: routing, enrichment, follow-up that happens whether or not anyone remembers, and a CRM that reflects what is really in the pipeline. Built on the CRM you already pay for, not on the one we would prefer to sell you.
- HubSpot, Pipedrive and the CRM you already run
- Follow-up sequences across email and messengers
- Research and a personalised first contact for outbound
- A pipeline dashboard an owner can read in a minute
SEO, AI search and demand generation
Being found by the people already looking, in search results and now in the answers assistants give. Topic clusters, service pages written to convert, structured data a machine can read, and reporting against pipeline rather than against traffic.
- Search demand mapped to money rather than to volume
- Service and comparison pages built to rank and to convert
- Visibility inside AI answers: structured data and entities
- Reporting against pipeline, not against traffic
Fractional CMO and growth leadership
A marketing and growth director for part of a week: the numbers that matter agreed up front, the budget defended, agencies and freelancers held to a written standard, and one weekly meeting where the pipeline is read out loud.
- The dozen numbers an owner should see every week
- Budget, unit economics and where to stop spending
- A roadmap for AI and automation, ordered by payback
- Vendors and contractors managed to a written standard
The revenue practices are delivered together with AiUse, the team we build AI sales systems with. Your contract, your invoice and your warranty stay with PANORAMA SYSTEMS.
Tell us what you are building
A short description is enough to start. We reply with questions, a range and the two or three things that would change it.